Where to go in Italy

Affluent travelers are drawn to Italy for its elegant mix of culture, cuisine, luxury, and exclusivity. Luxury Accommodation. From iconic 5-star hotels in Rome and Venice to exclusive countryside villas in Tuscany or lakefront estates on Lake Como — Italy offers unforgettable stays with premium service, privacy, and scenic views.
Luxury travelers come to Italy for sophistication, beauty, and deeply personal experiences that celebrate the country's rich lifestyle — all delivered with Italian charm and luxury.

Rome

Rome

Rome is a living museum of Western civilization, where ancient ruins and Renaissance art blend seamlessly with modern life. The Colosseum, Roman Forum, and Pantheon offer a glimpse into the grandeur of the Roman Empire. St. Peter’s Basilica and the Vatican Museums house masterpieces by Michelangelo and Raphael. Toss a coin into the Trevi Fountain and make a wish to return. Wander through charming neighborhoods like Trastevere for authentic Roman life and cuisine. The city’s piazzas come alive with history, fountains, and open-air cafés. Rome's layered history is visible on every corner, from cobbled lanes to imperial palaces. Enjoy timeless Italian classics like pasta carbonara and espresso on a sunlit terrace. Every building has a story; every street a secret. Rome is truly the Eternal City.

Venice

Venice

Venice is a city built on water, famous for its dreamy canals, gondolas, and romantic charm. The Grand Canal is its liquid highway, lined with centuries-old palaces. St. Mark’s Basilica and the Doge’s Palace reflect Venice's rich maritime past. Piazza San Marco, with its iconic bell tower, is the city's cultural heart. Lose yourself in a labyrinth of narrow alleyways, hidden bridges, and artisan shops. Enjoy a glass of prosecco while watching the sunset over the lagoon. The city's silence — no cars, just footsteps and water — is enchanting. Venice is also a center for art and film, hosting prestigious biennales and festivals. Murano and Burano offer colorful escapes nearby. It’s a city unlike any other — fragile, magical, and unforgettable.

Florence

Florence

Florence is the cradle of the Renaissance, home to artistic giants like Michelangelo, Botticelli, and Leonardo da Vinci. The Uffizi Gallery and Accademia are must-visits for art lovers. The Duomo, with its red-tiled dome by Brunelleschi, dominates the skyline. Stroll across the medieval Ponte Vecchio for gold, views, and history. Every street and piazza seems straight out of a painting. Florence also offers world-class Tuscan cuisine and Chianti wines. Climb to Piazzale Michelangelo for panoramic views of the Arno River and city rooftops. The city's romantic, intellectual atmosphere lingers in its churches and libraries. Florence is compact, walkable, and rich with detail. It's a place where art breathes from the stones.

Sorrento

Sorrento

Perched on cliffs above the Bay of Naples, Sorrento is a sun-kissed town with stunning sea views and citrus-scented streets. It’s the perfect base for exploring Capri, Pompeii, and the Amalfi Coast. Narrow lanes are lined with leather goods, limoncello shops, and cozy cafés. The historic old town invites you to slow down and soak up its charm. Sunset over the Marina Grande is postcard-perfect. Enjoy fresh seafood with a glass of local white wine while overlooking the sea. Sorrento’s relaxed vibe contrasts beautifully with its dramatic surroundings. Visit ancient ruins, scenic lookouts, and charming gardens all within walking distance. It’s a haven of natural beauty, history, and Italian hospitality. Sorrento is serene, scenic, and superbly situated.

Cinque Terre

Cinque Terre

Cinque Terre is a string of five colorful fishing villages perched along rugged cliffs on the Ligurian coast. The towns — Monterosso, Vernazza, Corniglia, Manarola, and Riomaggiore — are connected by hiking trails with breathtaking sea views. Each village has its own charm, from secluded harbors to pastel houses. Cars are few — trains, boats, and walking paths connect it all. The sea is crystal-clear, perfect for a swim or boat ride. Sample local pesto, seafood, and Sciacchetrà wine from cliffside trattorias. The area is a UNESCO World Heritage site for its natural beauty and cultural heritage. Sunsets here feel cinematic, especially from Manarola or Vernazza. Adventure seekers and romantics alike fall in love with its raw beauty. Cinque Terre is authentic Italy at its most picturesque.

Exclusive Experiences
VIP travelers will find carefully selected, once-in-a-lifetime experiences: private yacht charters along the Amalfi Coast, truffle hunts in Umbria or private wine tastings in Barolo with the producers themselves.
Italy caters to those who value privacy — whether through boutique resorts, private airport transfers, or custom itineraries that avoid crowds while showcasing the best of Italy.